How long is it going to take before lawyers realize that the simple act of trying to repress something they don't like online is likely to make it so that something that most people would never, ever see (like a photo of a urinal in some random beach resort) is now seen by many more people? Let's call it the Streisand Effect. Two years later, Mike Masnick of Techdirt named the effect after the Streisand incident when writing about Marco Beach Ocean Resort's takedown notice to (a site dedicated to photographs of urinals) over its use of the resort's name. Public awareness of the case led to more than 420,000 people visiting the site over the following month. "Image 3850" had been downloaded only six times prior to Streisand's lawsuit, two of those being by Streisand's attorneys. The lawsuit was dismissed and Streisand was ordered to pay Adelman's $177,000 legal fees. The lawsuit sought to remove "Image 3850", an aerial photograph in which Streisand's mansion was visible, from the publicly available California Coastal Records Project of 12,000 California coastline photographs, documenting coastal erosion and intended to influence government policymakers. In 2003, American singer and actress Barbra Streisand sued photographer Kenneth Adelman and for US$50 million for violation of privacy. The Streisand effect is an example of psychological reactance, wherein once people are aware that some information is being kept from them, they are significantly more motivated to get and spread it. In addition, seeking or obtaining an injunction to prohibit something from being published or remove something that is already published can lead to increased publicity of the published work. Īttempts to suppress information are often made through cease-and-desist letters, but instead of being suppressed, the information receives extensive publicity, as well as media extensions such as videos and spoof songs, which can be mirrored on the Internet or distributed on file-sharing networks. It is named after American singer and actress Barbra Streisand, whose attempt to suppress the California Coastal Records Project's photograph of her cliff-top residence in Malibu, California, taken to document California coastal erosion, inadvertently drew greater attention to the photograph in 2003. The Streisand effect is an unintended consequence of attempts to hide, remove, or censor information, where the effort instead leads to increased awareness of that information. The original image of Barbra Streisand's cliff-top residence in Malibu, California, which she attempted to suppress in 2003
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